Cheesburgers to get serious

BBC has turned the announcement about crackdown on junk food ad into a major headline today. They say "Junk food ads during TV programmes targeted at under-16s will be banned, under rules put forward by regulators". What happened to capitalism, why doesnt the market take care of this. What could I do if a talking hamburger would be named "Double Thor Cheesburger" and getting an army together to attack bananas? After the new rules have been set by the fast food regulator I reckon junk food ads will be more grown up.
There is a film out this year called "Fast Food Nation", a controversial film in its native country US, as it doesn't praise fast food as health and beauty product. I haven't seen it, but the fast food industry doesn't recommend it.
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